About

DAIICHI'S HISTORY

SINCE 1981

NEW SAFETY
HAS BEEN STARTED

For the safey of our children
We will create the best safe car seats in the world

1981

1981. 11 Established Jeil Indutry (Primary vendor of Asia Motors and KIA Motors)

2001-2010

2001. 05 Eastablished Jeil Indutry Corporation, and changed business into baby car seat
2002. 01 Agabang Co., Ltd., Happyland F&C Co., Ltd. Signed a contract to supply famous baby brands in Korea
2003. 01 Boryeong Mediance Co., Ltd., Zero to Seven Co., Ltd. Signed a contract to supply famous baby brands in Korea
2005. 05 Changed the company names to DAIICHI
2005. 08 Korea Transportation Safety Corporation (Korea Transportation Safety Authority contract 2005-2010)
2007. 06 Acquired the new standards baby car seat firstly in Korea
2008. 11 Received a Prime Minister citation for safety standarad
2010. 04 Acquired European safety certificate ECE R44.04 firstly in Korea
2010. 10 Japan's largest baby brand Pigeon signed an export contract

2011-2020

2011. 01 Ranked No.1 in safety of baby car seat in KBS 'Consumer Reports'
2011. 08 Accreditation of the International Standard for Environmental Management 'ISO 14001'
2012. 08 Completion of the second plant and the new headquarters building
2012. 12 Awarded 'Export Tower' on the 49th Trading Day
2013. 03 Industry's First Two-Way Built-in ISOFIX Car Seat Launched
2014 Export to Russia, Singapore
2014. 01 First7, First Touch-FIX(0~7 years old) car seat launched
2014. 09 "First7 Touch-Fix" got the 2014 Korea's Best New Product
2015 Export to China, Thailand, Malaysia
2015. 01 Export Agreement with Hong Kong Trade World Solutions
2015. 06 D-Guard Toddler(1~12 years old), D-Guard Junior(3~12 years old) car seat launched
2015. 07 Export Agreement with BB World in China
2016. 02 Korea's Happiness and Social Contribution Award Winner in the Welfare and Social Contribution category
2016. 02 "Friendy" Car seat launched for 0-5 years old
2016. 04 MOU signed with the Citizens' Association in Korea for the Safety of Infants' Traffic
2016. 08 "All-in-one 360 i-Size"(0~5 years old) Car seat launched
2016. 12 Awarded 'Next generation world-class merchandise' hosted by the Ministry of Trade, Industry and Energy
2017 Export to India
2017. 03 Car seat accessory: Neck pillow / Butterfly pillow / Blanket launched
2017. 08 An MOU was signed with Goyang City in Gyeonggi-do Korea to seat belts for pregnant women on public transportation
2017. 09 One-FIX360(0~5 years old) launched, first swivel car seat in Korea
2017. 11 Recerived a citation from Minister of Trade, Industry and Energy on Product Safety Day
2017. 12 "One-fix 360" selects Great Design (GD) by the Korea Design Promotion Agency
2018. 04 First7 Plus(0~7 years old) car seat launched
2018. 08 V-Guard Toddler(1~12 years old), V-Guard Junior(3~12 years old) car seat launched
2018. 08 Louis 3in1 All-in-One baby carrier, Louis Sports hipseat carrier(3~36 months)
2018. 08 launched 'Zero Care' on air, the first TV commercial in the industry
2018. 08 TVCF ON-AIR
2018. 10 Dualwell(0~5 years old), Sporty Junior(3~12 years old) Latch Fix Car seat launched
2019 Export to Romania, Ukraine
2019. 01 "One-fix 360" Wins Hong Kong Baby Products Expo 'Merit Awards'
2019. 03 The industry's first women-only taxi, Weigo Lady in Korea, offers a car seat (One-Fix 360, V-Guard)
2019. 06 Louis Sports baby carrier launched
2019. 06 Louis convertible stroller ALLEE(0~36 months) launched
2019. 07 Junior car seat accessories launched in 3 types (stick pillow, neck pillow, head supporter)
2019. 12 Korea, Gyeonggi-do Governor Awarded for Distinguished Service
2019. 12 Winner of 'Minister of Trade, Industry and Energy Award' at Korea Design Award
2020 Export to Indonesia
2020. 01 First launched Anti-bacterial fabrics in car seat industry
2020. 06 Two types of accessories launched (Seat Protector, Cool Seat)
2020. 08 Portable car seat 'Easy Carry' that can be fixed in both 2 & 3 point vehicle seat belt is launched
2020. 09 Premium Edition Launched (One-fix 360, V-Guard Todler, V-Guard Junior)
2020. 09 Korea's only 2-in-1 windbreaker + goose warmer launched
2020. 10 V-Guard selects Great Design (GD) by the Korea Design Promotion Agency

2021

2021. 01 Portable Air Purifier 'RELIEV air' launched
2021. 02 360 degree Rotational First Seven 360(0-7 years old) launched
2021. 02 Global brand 'Bliva Zero Seven' launched
2021. 04 "Air Pocket 2" is launched as a ventilation cool seat
2021. 05 First in the industry to enter Market Kurly in Korea
2021. 05 "Bliva Zero Seven" Wins in 'Money Today(Korean broadcasting channel)' '2021 Innovative Technology Awards'
2021. 07 "Air Pocket 2 Junior" is launched as a ventilation cool seat
2021. 08 'Louicre' wrap carrier(3-36 months) launched
2021. 08 Export to Japan, Australia
2021. 09 Mid-sized stroller 'SMOOZ' launched
2021. 09 "V-Guard Junior" Selected as 'Global Living Luxury' in Korea
2021. 10 Celebrity Sayuri's son "Jen" is selected as a DAIICHI model
2021. 11 Folding 'Tic-Toc Hip Seat' is launched
2021. 11 Baby News "Brand of the Year Grand Prize"

2022

2022. 02 3D Air Mesh Fabric Car Seat 'V-Guard Todler Air / Junior Air' Launched
2022. 02 Mid-sized stroller 'SMOOZ' Nordic Ivory Color launched
2022. 03 "All-in-One 360 i-Size" for 0-12 years old car seat launched
2022. 04 "Air Pocket 2 Toddler" is launched as a ventilation cool seat
2022. 05 Junior Car Seat is enter 'Emart Traders'
2022. 07 Export to Turkiye, Netherlands
2022. 08 Folding 'Tic-Toc All-in-One Carrier' is launched
2022. 11 Export to Singapore

2023

2023. 01 Europe i-Size certification for the first time as a MADE IN KOREA product. 'One Fix 360 Season 2' launched
2023. 03 Air-lead fabric 'One Fix 360 Liu' and 'V Guard Liu' launched
2023. 07 Portable Car Seat 'Easy Carry 2' Launched
2023. 08 Export to Vietnam
2023. 09 'All-in-One 360 i-Size Signature' Wadiz Funding Reach 5,804%
2023. 09 High-end Mid-sized stroller "The Prime" launched
2023. 10 Base-type basket car seat 'Lead-fix i-Size' launched
2023. 10 Kakao T Venti Car Seat Reservation Team Launched Service
2023. 10 Korea Population and Health Welfare Association Official Sponsor of Pregnant Women's Day
2023. 11 Jeju Island in Korea, SOCAR's Car Seat Service Launched
2023. 11 'One-Fix 360 Season 2' won the Minister of Trade, Industry and Energy Award at the Korea Invention Patent Competition
2023. 11 Reclining Junior Car Seat 'Multi i-Size' Launched.

2024

2024. 01 Launched ADAC 2.2 car seat ‘Bliva 360 pro i-Size’
2024. 02 ‘Travel System’ Wadiz Funding Pre-order Reach 15,328%
2024. 02 ‘All-in-one 360 i-Size Signature’ wins 2024 Befe innovation Awards
2024. 02 Grand Josun Jeju Hotel launched ‘Daiichi Package’
2024. 03 Conduct Campaign with Olivium · I-wacha to encourage the use of infant car seat for baby's safety
2024. 04 Launched Daiichi Baby Bed ‘Louis 5in1’ & ‘Liu’
2024. 06 ‘Airpocket 3’ installed in car acquired the first safety certification in Korea
2024. 07 ‘One-fix 360 Season2 i-Size Leg room’ acquired the first safety certification in Korea with car seat extension technology